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case studies
Creating the #bovedachallenge:
To solve a consumer perception problem head-on, we put the power in the hands of the consumer. After beta testing messaging and prototypes of 100 "challenge kits" to test the Boveda technology with cannabis flower, we turned it up a notch. Over 200 #bovedachallenge kits were sent as part of influencer campaign to cannabis brands and consumers alike. Our target demographic was cannabis brands and consumers. Results: Content that was repurposed for blogs, digital ads, testimonials, sales tools, and social media content. Millions of brand impressions. Hundreds of warm business leads. 350+ pieces of UGC.
Boveda Inc: organic social media
channel growth:
As the first full-time Social Media role for the company, I spearheaded growth of over 300% in the first 2 years. This report covers 3 industry pages over 12 profiles. I attribute this growth to a focus on consumer engagement on the profiles, creating responsive and intuitive social media content, and the brand's marketing funnel: including email marketing, blogs, and podcast releases. Note: Link clicks are down overall due to the lack of paid content: cannabis and tobacco content failed most social advertising regulations.
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